Thursday, March 19, 2009

Effects of Clothing Attractiveness on Perceptions

Within this research they looked to answer the question of whether clothing my effect our views of attraction between humans. In the study they took 95 participants who listened to prerecorded audio tapings that had 30 suggestions relative to marketing a perfume. As these audio tapings were heard a slide of a women (6 models were used – 3 in attractive attire -3 in unattractive attire) were presented in front of the individual, from this image the participant would rate the female on the competence, work comfort, and sociability.

From the data that they collected, they received results which were expected by many of the experimenters. The females that were dressing in more attractive attire were perceived to be more positive compared to women that were dressed in unattractive attire.

This is a very interesting find because even though some people may be more or less attractive than others they can use clothing to help give them an edge in society. But, I believe that clothing can only take you so far. From my earlier findings you can see that there are many factors that deal with attractions between humans. Clothing seems to be more of an initial response to the individual. From the article you can see that many people simply perceive the women being viewed as more easily approachable/friendly.

I was not surprised in the fact that attractive dressed women would be considered more attractive to men. Initial attractions are more than just facial. It is important to wear clothing to help show others your physical physique because you can see multiple points make up a whole.

I would like to see what images they used in this research. They never showed the images that were used which made me fairly frustrating. I would very much like to see what images they used. Also, I would like to see them use a larger range of models and clothing types to possibly pinpoint as being most attractive.

http://fcs.sagepub.com/cgi/reprint/18/4/303

5 comments:

  1. There is actually a very limited amount of research looking at what makes different types of clothing attractive. If you are interested I could find out the actual citations of the 2-3 things that have been published. From what I remember the research was relatively interesting but very obviously in the beginning of the research.

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  2. That would be cool. I would like to see what women find most attractive. But, I would guess that a collared shirt with nice pants or "bro-like".

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  3. For publicity purposes, always dressing well is an important, if a woman is better than another is made clear that the well dressed will sell more than that is not well dressed, are theories that are very successful advertising.

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  4. I suggest Dress Shirt for your good look and better performance to your job.

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